My Favourite Influencers

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Social media has the ability to either make or break our days but we always have the choice of what we look at on Instagram, YouTube or Blogs that we’re following. I have always tried to make sure that the people I follow on these platforms have a positive impact on my mindset and I regularly go through and remove people who’s content isn’t doing that anymore. Sometimes that means taking a break from it as a whole which can be really refreshing, but whenever I come back there are some that I always enjoy following even years down the road. I’ll list a few of them and include their names in the platforms they have as well as why they’re my favourites. 

Lydia Elise Millen

Lydia is a blogger, YouTuber and Instagrammer in the UK. I’ve been following her for a few years now and even though we have nothing in common I find her content very enjoyable to watch. She’s very posh and buys brands that I could never afford but she still seems very down to earth. 

Her and her husband live in the countryside with their Bengal Cat and new Dachshund pup and their house (at least on YouTube) looks gorgeous and her decor style is right up my alley. Again, a lot of what she buys is not in my budget, but I’ve been able to get some more affordable options that are inspired by her choices. A little shout out to her husband Ali Gordon as well who does amazing creative content with Reels, definitely worth a follow as well! She also has a blog which I haven’t gotten to read a lot, but the posts that I have read are very well written. She’s a very positive and lighthearted person and that’s why I continue to enjoy her social media.

Instagram – @lydiamillen 

YouTube – @Lydia Elise Millen 

Blog – lydiaelisemillen.com

Victoria Magrath (In The Frow)

Victoria is very similar to Lydia Millen but more fashion focused. She is also in the UK and has the cutest little dachshund named Boe. Her style is very vibrant and colourful which is not really my style and again very out of my price range, but she pulls it off beautifully. She’s a very positive upbeat person and very creative with her content. Her Reels on Instagram is what caught my interest the most, I know Reels are fairly new but she has already mastered the art of them.

She has a big educational background in fashion marketing and it really shines through in her content and her name is actually very clever (I didn’t know what it meant until one of her recent Q&As on her Insta Stories). Frow is apparently a fashion world term for front row (at a fashion show), so In The Frow is definitely suitable for her social media platforms. Her blogs are also very enjoyable to read, she’s got a very conversational way of writing that I hope to master one day. 

Instagram – @inthefrow

YouTube – @Inthefrow

Blog – inthefrow.com

Shawn Johnson 

Most of the world knows Shawn Johnson as the USA Olympic Athlete, and now she’s a mom to a beautiful baby girl with baby number two on the way. I started following her when I was pregnant with Baby T and she was pregnant with her baby Drew. She gave birth a few months before me and the YouTube videos that her and her husband put out were so helpful with so many things. 

I think the nice thing about following her is that we’re about the same age and we’re in the same stage as life so the information and tips that she shares are very relatable and helpful. She’s not afraid to show you the good, the bad and the ugly and I think we all need someone like that on our feeds. She also just beat Covid-19 while being pregnant which is pretty bad ass. 

Instagram – @shawnjohnson

YouTube – @The East Family

Heidi Somers (Buffbunny)

I’ve been following Heidi since back in my gym crazy days. My husband and I used to go 4 nights a week together to the gym and I would spend a lot of my free time looking up new workouts to try and learning from people like Heidi who have been doing it a lot longer than I had (this was before Baby T). Not only does she write great workout programs (some of which are free), she also started a clothing brand in her house which has now grown to a thriving business called Buffbunny Collection. They make, hands down, the best leggings I’ve ever purchased. 

Not only is she a killer Boss Lady, she also seems very sweet and positive in all of her content. She’s always smiling and joking around which makes her YouTube channel very easy to watch. She’s also from Alaska originally so when she goes to visit her family the footage on her videos is breathtaking! I wouldn’t say I have a lot in common with her anymore since I don’t go to the gym as much but she’s still one of my favourites to follow and her latest free workout program is a goodie!

Instagram – @buffbunny/@buffbunnycollection

YouTube – @Heidi Somers 

Website – buffbunny.com